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 Los
Angeles, California – (See
more E3 photos here.)
Owned by the Entertainment Software Association (ESA), the Electronic
Entertainment Expo, or E3, is the most important trade event for
those behind the world’s most famous interactive games.
In its 12th year, E3 boasted record attendance: 60,000 visitors
came to the Los Angeles Convention Center to witness the latest
developments that the over 400 exhibitors had on display. Additionally,
E3insider.com welcomed 1.5 virtual attendees, who had access to
the show floor via the Internet. Once again, Los Angeles-based
Creative Technology North America was present both in the exhibit
hall and at press events and parties, delivering some of the most
innovative audiovisual systems the exhibition market has been
exposed to. The company provided technology for Nintendo of America,
Inc., Sony Entertainment of America, Inc., Square Enix, Webzen,
Nokia and Electronic Arts.
“The main thing we set out to do is deliver an amazing end
product,” says Kristi Ventura, Creative Technology’s
national sales manager. “At E3 there is so much sensory
overload, and so much competition between the exhibits that you
really need to stand out. Our goal is to make it as creative as
possible and bring the client to the best possible result. Their
goal is to get the most booth traffic and to be noticed. There
is always a lot of talk at E3 in terms of who had the best booth.”
For its various clients, Creative Technology integrated equipment
by Barco, Grass Valley, Stewart
Filmscreen, Vista, Sony and L-Acoustics, among many others. Jeff
Meyer, general manager at Creative Technology Chicago, notes that
processing video has become easier, thanks to advances in switching,
scaling and show control technology. “The primary benefit
of systems like Vista Spyder and Barco’s Encore, is their
flexibility in handling and displaying a myriad of high and low
resolution signals,
although we still utilize independent show control systems like
Fresco to control playback into those
systems,” he says.
As exhibitors continue to search for new ways to stand out from
the competition, video systems will
grow more sophisticated at events like E3. Mike Janetzke, a project
manager at Creative Technology
Los Angeles who worked with Webzen this year, believes that high
definition video will become more
prominent in the years to come. “High definition is going
to play and even larger role in the coming
years,” Janetzke said. “As more of the gaming consoles
are offering high definition output, we are going to see more
high definition displays on the show floor.”
Download
.pdf version of this press release here.
Creative Technology Background
Creative Technology is an internationally recognized
audio and video solutions provider specializing
in broadcast multi-camera production, LED indoor/outdoor displays,
high resolution projection, and
audio systems for corporate & entertainment events, concerts,
general sessions, exhibits, seminars, &
satellite uplinks. Creative Technology has locations in Chicago,
Las Vegas, Los Angeles, San
Francisco, London, and Stuttgart. For more information on Creative
Technology visit the web site at
www.ctinternational.com
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